Lead terms

Summary

• A lead is a business contact who has asked to be introduced and agreed that we may pass their details to one ADP customer.
• Each lead is sold once, to one customer, and its contact details are visible only to you and our team.
• You may use a lead only to discuss introducing that business to AI data licensing programmes.
• You become an independent controller of the contact’s personal data. Don’t resell or share it, and don’t add it to marketing lists.
• Contact the business within a reasonable time, act on any objection straight away, and delete the details if the introduction isn’t being pursued within 90 days.
• Be truthful: never claim to work for a data buyer, and tell the business about your referral interest.
• We don’t guarantee that a business will qualify, go ahead or lead to any reward.

1. About these terms

These terms are an agreement between you and [to be confirmed], trading as Accord Data Partners (ADP) (“ADP”, “we”, “us” or “our”). You must accept them before you buy a lead, and the version you accepted is recorded. They apply alongside our website terms and terms of sale and refunds. If you buy on behalf of a firm, you confirm that you are authorised to do so, and the firm is bound by these terms too.

2. Who can buy leads

You can buy leads if you:

• have access to the info pack and an ADP account in good standing;
• have accepted the current version of these terms; and
• are buying for business purposes, as a sole trader, partnership, company or other organisation.

We recommend completing the info pack modules on consent, data protection and the buyer programmes before you contact a lead.

3. What a lead is

• A lead is created when a business contact asks us to introduce their business and gives recorded consent for their details to be passed to one ADP customer for that purpose.
• We review each request before listing it. Listings show anonymised details only: sector, region, staff band, years trading, record types and status. Contact details stay hidden until you buy.
• The information in a lead comes from the business contact. We check it for obvious problems, but we can’t verify all of it, and we don’t verify the business’s rights to its data or whether any buyer will accept it.

4. Exclusivity

• Each lead is sold once, to one customer. When your payment is confirmed, the lead is removed from the marketplace and we won’t sell it to anyone else.
• The lead’s contact details are visible only to you and our team.
• Exclusivity means that ADP won’t sell the lead again. It doesn’t stop the business from talking to other advisers or applying to a buyer itself, and it doesn’t override a buyer’s attribution rules.

5. How you may use a lead

You may use a lead’s details only to:

• contact the named person about introducing that business to AI data licensing programmes;
• explain the opportunity, your referral interest and the next steps; and
• help the business, with its consent, apply to a buyer’s programme through your own referral link or partner account, where the buyer’s terms allow.

You must not:

• sell, rent, share, publish or pass the details to anyone else, including other advisers or data buyers, except with the business contact’s consent and only for the introduction;
• add the contact to a marketing list, newsletter or campaign, or use the details to market anything else;
• contact other people at the business, or use the details to find more contacts, unless the business invites you to;
• register the business with a buyer or submit an application on its behalf; the business must do that itself; or
• use automated calls, mass emails or mass messages to contact it.

6. Data protection

When we pass a lead’s contact details to you, you become an independent controller of them; you are not our processor. You are responsible for complying with the UK GDPR, the Data Protection Act 2018 and PECR when you use them. In particular, you must:

• give the contact your own privacy information (who you are, how you will use their details and their rights) no later than your first contact with them, and in any case within one month;
• keep the details secure and limit access to people in your organisation who need them;
• keep only what you need, and only for as long as section 10 allows;
• help us respond if the contact uses a data protection right in relation to the introduction;
• tell us without undue delay, and within 72 hours, if you suffer a personal data breach involving a lead; and
• not transfer the details outside the UK except as UK data protection law allows.

7. Contacting the business

• Make first contact within a reasonable time. We recommend within 5 working days of the details being unlocked: the business asked to be introduced and expects to hear from someone.
• Introduce yourself honestly: your name, your firm (if any), that you are contacting them because they asked ADP to introduce them, and that you are independent of any data buyer.
• Be courteous and patient, call at reasonable times, and never pressure the contact or set deadlines.
• If the contact says they aren’t interested, asks you to stop or objects, stop straight away, record it in the portal and don’t contact them again about this or anything else.
• If the contact withdraws their consent through us, we will tell you, and you must stop contacting them and delete their details.

8. Being truthful

• Never claim or suggest that you are employed by, an agent of, a representative of or an official partner of any data buyer.
• Before the business registers with a buyer, tell it that you may receive a referral reward from the buyer if a deal completes: who pays it, how it is worked out and roughly how much. Get the business’s written consent where your professional rules require it.
• Never promise eligibility, an offer, a payment amount, a timescale, anonymity or a risk-free process.
• Don’t offer or share any part of a buyer’s referral reward with the business, its owners, staff or representatives where the buyer’s terms prohibit it.
• Follow the current terms of any buyer programme you use, including its rules on consent, attribution and conduct.
• Describe ADP accurately: an independent introducer that never receives datasets.

9. Keeping progress up to date

• Update the lead’s stage in your portal when it changes: contacted, meeting, introduced, applied, accepted, completed or lost.
• Tell us about any referral reward you receive for the lead. We use this to understand outcomes; reporting a reward gives us no right to any part of it.

10. Deleting lead details

• If the introduction isn’t being actively pursued 90 days after the details were unlocked (for example, the business hasn’t responded or has decided not to go ahead), delete the contact details, mark the lead as lost in the portal and keep no copies.
• If the introduction is progressing, you may keep the details for as long as you need them for that introduction and for any record-keeping your professional rules require, such as a signed consent letter. Then delete them.
• If we ask you to delete a lead’s details after a withdrawal, a refund or a replacement, do so promptly and confirm when you have.

11. No guarantees

• We don’t guarantee that a business will respond, qualify, apply, be accepted, sign a licence or complete a deal, or that any buyer will pay you a referral reward. Buyers set and change their own criteria, attribution rules and rewards.
• A business may already be known to a buyer or may have registered on its own. Buyers decide attribution under their own rules.
• The price of a lead is for the introduction, not for any outcome.

12. Replacements and refunds

Our terms of sale and refunds explain when we replace or refund a lead. In short, tell us within 7 days of the details being unlocked if the contact details are invalid, the contact never asked to be introduced, the lead is materially different from its listing, the business withdrew before you could reasonably make contact, or the lead was sold to you in error. We decide each request individually. Your statutory rights are not affected.

13. If these terms are broken

If you break these terms, we may stop you buying leads, ask you to delete lead details, suspend or close your account, and, where the law requires, report the matter to the relevant authority. You agree to compensate us for reasonable losses, costs and claims we incur because you break sections 5 to 8.

14. Liability

Our total liability to you for any lead is limited to the price you paid for it. We are not liable for lost referral rewards, lost profits or indirect losses. Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that the law does not allow us to limit or exclude.

15. Changes and governing law

We may update these terms. Each new version applies to leads bought after you accept it. Questions: [to be confirmed]. These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction over any dispute. If you are a consumer living elsewhere in the UK, you can also bring proceedings in the courts where you live, and the mandatory consumer protections of that part of the UK still apply to you.